back to blogs

Webinar: Driving Customer Understanding Through Content Intelligence

December 28, 2018    |     Idio

Advantage Business Marketing's partners at Idio have created a webinar that digs in deep to reveal the vast benefits behind buyer intent data. Discover how to boost your sales and educate your customers and prospects through content intelligence.

From Idio:

In 40 minutes learn how to automatically turn content into insights that improve marketing performance:

  1. Why marketers use content intelligence to understand and serve buyers
  2. How to operationalize buyer insights from content consumption
  3. Which technologies B2B orgs use in 2018 to turn content into buyer insights.

Many B2B businesses have generated vast quantities of content to accelerate the buying process, however, very few are using it to understand and predict buyer intent. The result is underperforming nurture programs, diminishing engagement and increased content waste. Marketers lack content intelligence, which would allow them to derive insights from their buyer’s content consumption – and optimize their efforts accordingly.

In this webinar, Forrester senior analyst Ryan Skinner will share his research into how leading Enterprise B2B firms are harnessing advances in Machine Learning to derive Content Intelligence.

Watch the Webinar Now (and download the slides for free!)

MORE POSTS

The State of Print: A Brief Philosophy for 2019

January 8, 2019
Nearly a century and a half ago, Nietzsche said “God is dead.” But most philosophers will argue that he wasn’t celebrating this fact. Without a fundamental basis for morality, Nietzsche was very concerned that society would fall i...

Read More

Not Adjusting Your MarTech? Get Ready for a Yard Sale...

January 1, 2019
Yard Sale – |ˈjɑrd ˌseɪl| – noun: “When a skier or snowboarder eats it on the slopes and loses all of their gear. If a skier loses his skies, poles, hat, goggles, and anything else, shout "YARD SALE" from the ski lift above him.” ...

Read More

The 25 Days of Content Marketing

December 11, 2018
Tis the season. Our season. The holidays are a marketer's bread and butter. This year we thought we'd celebrate by creating a post that's fun--and educational--just like the best toys we received as kids. Each day, we'll update th...

Read More