back to blogs

Webinar: Driving Customer Understanding Through Content Intelligence

December 28, 2018    |     Idio

Advantage Business Marketing's partners at Idio have created a webinar that digs in deep to reveal the vast benefits behind buyer intent data. Discover how to boost your sales and educate your customers and prospects through content intelligence.

From Idio:

In 40 minutes learn how to automatically turn content into insights that improve marketing performance:

  1. Why marketers use content intelligence to understand and serve buyers
  2. How to operationalize buyer insights from content consumption
  3. Which technologies B2B orgs use in 2018 to turn content into buyer insights.

Many B2B businesses have generated vast quantities of content to accelerate the buying process, however, very few are using it to understand and predict buyer intent. The result is underperforming nurture programs, diminishing engagement and increased content waste. Marketers lack content intelligence, which would allow them to derive insights from their buyer’s content consumption – and optimize their efforts accordingly.

In this webinar, Forrester senior analyst Ryan Skinner will share his research into how leading Enterprise B2B firms are harnessing advances in Machine Learning to derive Content Intelligence.

Watch the Webinar Now (and download the slides for free!)


Online Dating: The Marketing Edition

February 25, 2019
The digital age has brought about a huge evolution to the marketing game.  The basic premise of attracting customers by putting your name and brand anywhere and everywhere no longer stands to attract business.  In its place, is an...

Read More

Google's Micro Moments

February 21, 2019
There's no denying the buyer's journey has completely changed due to the evolution of technology. There's no better way to take note of this change than by assessing today's average consumer behaviors. Customers are no longer won ...

Read More

7 Qualities of Effective Marketing Content

February 18, 2019
Digital marketing is now content marketing, and content is everywhere. From our newsfeeds to our inboxes, we're faced with a barrage of words on a daily basis. But certain elements of great content stand out from the rest, and we ...

Read More

Zero Moment of Truth and Less Than Zero Moment of Truth

February 5, 2019
Before the internet came on the scene, businesses were limited to traditional marketing methods. Nearly all businesses employed directed marketing efforts, like radio ads, TV commercials and mailer marketing to increase brand awar...

Read More