If content is king, then demand generation is the new court culture. And it’s not just the latest fad; demand generation is the next advance in the marketing realm, and it’s not going anywhere anytime soon.
Smart, decision-based marketing has outgrown the old funnel and kicked it to the curb. It’s time to usher in a new age of effective, data-based, human-centric marketing. The demand unit waterfall revolutionizes the traditional views of the marketing-sales pipeline by truly digging into what it takes to make a purchasing decision within an organization.
As nice as it would be, we all know that it’s rare to find an account where the person you’re pitching to is the sole owner of the purchasing decision process. At the same time, we also know that the entire organization isn’t part of the process either. If we can’t just approach accounts as a whole, what do we do?
We create content that drives perpetual demand.
Find out more by downloading our eBook, Perpetual Demand Generation Through Content.