Fall is nearly upon us, which means that many of us in the business world are working on our 2018 budgets. For marketers, planning ahead isn’t always easy, even for the most experienced managers and directors. Digital marketing is a constantly revolving, sometimes cyclical, sometimes explosive world where the latest fad or tech development can turn a business plan on its head. But there’s no need to stress about the future. Creating the right plan for your available funds will give your team the tools needed to roll with any punches that come your way while generating the power to adapt...
Advertising’s history is deeply rooted in imagery; from billboards to labels, modern Western culture has always revolved around display ads. Now those ads have gone digital, popping up along the digital highways we traverse as well as the physical roads we travel upon. In a market oversaturated with commercial imagery, how does one create an effective digital ad?
Most people tend to think that marketing is easy; to some extent, they’re right. Marketing isn’t overly complicated, and anyone can theoretically advertise something. Successful, purposeful marketing, on the other hand, can actually be quite a challenge.
If you google “marketing personas,” you will encounter a whole host of blogs, articles, white papers, ebooks, and more on the topic. Each will have a slightly different skew on personas, but all will likely have one main theme in common: personas are the cornerstone for any marketing effort. But what are personas? And why on earth are they so important?
According to a PricewaterhouseCoopers report, there are around 285,000 conventions/conferences/trade shows per year in the US with a total of 87 million attendees ("The Economic Significance of Meetings to the U.S. Economy," Jan 2014). Events inside and outside the U.S. have been steadily rising, with startup conferences and conventions taking off in both B2B and B2C spaces.
Establishing yourself and/or your organization as a thought leader is not always an easy task—but it can change the way your entire company, product, and/or service is received by the public. It can also establish a far deeper bond than simply being the brightest box on the shelf. Thought leadership creates a connection between consumer and producer that is incredibly important in the digital age.
The average marketer has an incredibly hectic schedule. Whether you’re marketing internally for your own organization or creating strategies for outside clients, it can become overwhelming to keep up with different campaigns across various channels using different mediums. An ideal scenario lets you “set it and forget it,” but that’s not always an easy task.
This week, we sat down with Brent Tomasino, Digital Marketing Manager, to find out why his landing pages consistently perform well. He was kind enough to answer a few questions that we have all likely asked before.
Living across the river from New York City, we in New Jersey are acutely aware every year that one of the greatest (if not the largest) marathons on the planet is happening a few miles away. The New York City Marathon is just a part of life, a challenge that thousands of people undertake each year. In my mind, it was the closest thing I could ever get to conquering Mt. Everest. It’s not an easy feat to be a part of — so after years of trying, you can imagine my shock and amazement when I got the email congratulating me on qualifying for the 2016 race.Let me tell you: experienced NYC...