abacus

Resources

    SEE OUR UPDATES & POSTS

    recent posts

     

    The Data-ing Game: "Meeting" Buyers Through Content

    July 13, 2018

    Let’s stop talking about “driving” leads for a second and talk about meeting people.

    Read More
    Let’s stop talking about “driving” leads for a second and talk about meeting people

    Read More

    Don’t Let Bad Assets be Your Campaign’s Undoing

    July 10, 2018

    What is an “asset”?

    Read More
    What is an “asset”?

    Read More

    Human-Centric Marketing: Reaching the Individual

    July 2, 2018

    What is human-centric marketing?

    Read More
    What is human-centric marketing?

    Read More

    The Funnel is Dead: Long Live Demand Units

    June 25, 2018

    If content is king, then demand generation is the new court culture. And it’s not just the latest fad; demand generation is the next advance in the marketing realm, and it’s not going anywhere anytime soon. Smart, decision-based marketing has outgrown the old funnel and kicked it to the curb. It’s time to usher in a new age of effective, data-based, human-centric marketing.

    Read More
    If content is king, then demand generation is the new court culture. And it’s not just the latest fad; demand generation is the next advance in the marketing ...

    Read More

    Marketing Voices: Changing Tones in a Changing World

    June 22, 2018

    There are days when it feels like the only people who enjoy marketing are marketers.

    Read More
    There are days when it feels like the only people who enjoy marketing are marketers.

    Read More

    What happened to the big media buys?

    June 21, 2018

    Where have all the big orders gone?

    Read More
    Where have all the big orders gone?

    Read More

    National Media Publisher Pivots Business Model to Deliver Greater Customer Value

    June 19, 2018

    Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert

    ROCKAWAY, N.J.June 19, 2018 -- Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision.  

    Born from 100 years of media, Advantage is changing the face of traditional media publishing, offering a...

    Read More
    Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful ...

    Read More

    The Skinny on Case Studies

    May 11, 2018

    Google “marketing case study.” Go ahead, I’ll wait here for you.

    Read More
    Google “marketing case study.” Go ahead, I’ll wait here for you.

    Read More