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The Greatest Marketing Trends of 2018

December 21, 2017

A client recently asked us to reflect on the most noteworthy marketing trends from 2017; here's what we shared.

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A client recently asked us to reflect on the most noteworthy marketing trends from 2017; here's what we shared.

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Now it's Personal... Email.

December 4, 2017

“Exclude personal email addresses (ie: Gmail, Yahoo, iCloud, etc.).”

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“Exclude personal email addresses (ie: Gmail, Yahoo, iCloud, etc.).”

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Engagement = Quality + Value

November 2, 2017

"There is no sale without the story; no knockout without the setup."

Gary VaynerchukEntrepreneurAuthor of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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"There is no sale without the story; no knockout without the setup." Gary Vaynerchuk Entrepreneur Author of Jab, Jab, Jab, Right ...

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Skipping the Middleman: Pros and Cons of Ad Agencies

October 12, 2017

Anyone who has worked with a marketing agency knows that there are ups and downs to the relationship. Agencies tend to function as middlemen for companies that need more bandwidth than their current marketing team can sufficiently handle.

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Anyone who has worked with a marketing agency knows that there are ups and downs to the relationship. Agencies tend to function as middlemen for companies that need more bandwidth than ...

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7 Ways to Fail at Email Marketing

September 21, 2017

Monday morning, 8:30 a.m. and the first email in your inbox has this stunning subject line: 

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Monday morning, 8:30 a.m. and the first email in your inbox has this stunning subject line: 

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2018 Budget Guide for Digital Marketers

August 31, 2017

Fall is nearly upon us, which means that many of us in the business world are working on our 2018 budgets. For marketers, planning ahead isn’t always easy, even for the most experienced managers and directors. Digital marketing is a constantly revolving, sometimes cyclical, sometimes explosive world where the latest fad or tech development can turn a business plan on its head. But there’s no need to stress about the future. Creating the right plan for your available funds will give your team the tools needed to roll with any punches that come your way while generating the power to adapt...

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Fall is nearly upon us, which means that many of us in the business world are working on our 2018 budgets. For marketers, planning ahead isn’t always easy, even for the most experienced managers ...

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Designing Ads that Actually Work

August 10, 2017

Advertising’s history is deeply rooted in imagery; from billboards to labels, modern Western culture has always revolved around display ads. Now those ads have gone digital, popping up along the digital highways we traverse as well as the physical roads we travel upon. In a market oversaturated with commercial imagery, how does one create an effective digital ad?

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Advertising’s history is deeply rooted in imagery; from billboards to labels, modern Western culture has always revolved around 

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What Marketing is NOT

August 3, 2017

Most people tend to think that marketing is easy; to some extent, they’re right. Marketing isn’t overly complicated, and anyone can theoretically advertise something. Successful, purposeful marketing, on the other hand, can actually be quite a challenge.

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Most people tend to think that marketing is easy; to some extent, they’re right. Marketing isn’t overly complicated, and anyone can theoretically advertise ...

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What are personas, and why do I need them?

July 27, 2017

If you google “marketing personas,” you will encounter a whole host of blogs, articles, white papers, ebooks, and more on the topic.  Each will have a slightly different skew on personas, but all will likely have one main theme in common: personas are the cornerstone for any marketing effort. But what are personas? And why on earth are they so important?

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If you google “marketing personas,” you will encounter a whole host of blogs, articles, white papers, ebooks, and more on the topic.  Each will have a slightly different skew on ...

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5 Tips to Rock Your Event Marketing

July 10, 2017

According to a PricewaterhouseCoopers report, there are around 285,000  conventions/conferences/trade shows per year in the US with a total of 87 million attendees ("The Economic Significance of Meetings to the U.S. Economy," Jan 2014). Events inside and outside the U.S. have been steadily rising, with startup conferences and conventions taking off in both B2B and B2C spaces.

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According to a PricewaterhouseCoopers report, there are around 285,000  conventions/conferences/trade shows per year in the US with a total of 87 million attendees ("

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