Gary VaynerchukEntrepreneurAuthor of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Anyone who has worked with a marketing agency knows that there are ups and downs to the relationship. Agencies tend to function as middlemen for companies that need more bandwidth than their current marketing team can sufficiently handle.
Fall is nearly upon us, which means that many of us in the business world are working on our 2018 budgets. For marketers, planning ahead isn’t always easy, even for the most experienced managers and directors. Digital marketing is a constantly revolving, sometimes cyclical, sometimes explosive world where the latest fad or tech development can turn a business plan on its head. But there’s no need to stress about the future. Creating the right plan for your available funds will give your team the tools needed to roll with any punches that come your way while generating the power to adapt...
Advertising’s history is deeply rooted in imagery; from billboards to labels, modern Western culture has always revolved around display ads. Now those ads have gone digital, popping up along the digital highways we traverse as well as the physical roads we travel upon. In a market oversaturated with commercial imagery, how does one create an effective digital ad?
Most people tend to think that marketing is easy; to some extent, they’re right. Marketing isn’t overly complicated, and anyone can theoretically advertise something. Successful, purposeful marketing, on the other hand, can actually be quite a challenge.
If you google “marketing personas,” you will encounter a whole host of blogs, articles, white papers, ebooks, and more on the topic. Each will have a slightly different skew on personas, but all will likely have one main theme in common: personas are the cornerstone for any marketing effort. But what are personas? And why on earth are they so important?
According to a PricewaterhouseCoopers report, there are around 285,000 conventions/conferences/trade shows per year in the US with a total of 87 million attendees ("The Economic Significance of Meetings to the U.S. Economy," Jan 2014). Events inside and outside the U.S. have been steadily rising, with startup conferences and conventions taking off in both B2B and B2C spaces.