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    The Skinny on Case Studies

    May 11, 2018

    Google “marketing case study.” Go ahead, I’ll wait here for you.

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    Google “marketing case study.” Go ahead, I’ll wait here for you.

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    South Korean Lab Wins Advantage Business Marketing Global Laboratories Competition

    April 24, 2018

    ROCKAWAY, NJ – April 24, 2018 -  Now in its 52nd year, the Laboratory of the Year Awards, recognizing excellence in research laboratory design, planning and construction, today announced the 2018 Laboratory of the Year as CJ Blossom Park, Suwon, South Korea; submitted by CannonDesign.  Also recognized as Laboratory of the Year Special Mention was the Aerospace and Engineering Sciences Building, Metropolitan State University of Denver; submitted by Anderson Mason Dale Architects.

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    ROCKAWAY, NJ – April 24, 2018 -  Now in its 52nd year, the Laboratory of the Year Awards, recognizing excellence in research ...

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    National Content Publisher Lands New CEO to Accelerate Full-Service Digital Marketing Strategy

    April 23, 2018

    Customers to experience an integrated offering with more value and measurable results

    Rockaway, NJ -- April 23, 2018 - Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering and 

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    Customers to experience an integrated offering with more value and measurable results Rockaway, NJ -- April 23, ...

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    Data Protection Officers, PII, and Consent -- Oh My!

    April 16, 2018

    In the wake of Mark Zuckerberg’s terribly exciting trip to Washington last week, it seems that the general population has joined us marketers in the trenches of the upcoming General Data Protection Regulation (GDPR). Many members of the American general public were blissfully unaware of the complications, arguments, and complex issues surrounding the GDPR until the most well-known leader of social media platforms found himself in the private data hot seat.

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    In the wake of Mark Zuckerberg’s terribly exciting trip to Washington last week, it seems that the general population has joined us marketers in the trenches of the ...

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    Are Your Webinar Leads Sales-Ready?

    March 21, 2018

    According to Chief Marketer, webinars are about 30% effective at moving prospects through the sales funnel, compared to over 50% for written content. Does that mean that webinars don’t work as well for generating leads?

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    According to Chief Marketer, webinars are about 30% effective at moving prospects through the sales ...

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    ABM: Uniting Sales and Marketing

    February 22, 2018

    “These days, customers really don't enjoy feeling like they're being sold to.That’s why it’s crucial that your marketing—even when account-based—provides value,and doesn’t push products.” - Amanda Zantal-Wiener, Hubspot 

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    “These days, customers really don't enjoy feeling like they're being sold to. That’s why it’s crucial that your marketing—even when account-based—provides value, and doesn’t push ...

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    Make 2018 the Year of Honesty in Marketing

    January 16, 2018

    According to the Global Language Monitor, a language analytics company known for releasing its official “word of the year” each December, 2017 was the year of “truth.” Coming in at a close second was the word “narrative.” Alongside these words, they analyze the top phrases of the year; 2017 was the year of “#metoo” and “fake news.”

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    According to the Global Language Monitor, a language analytics company known for releasing its official “word of the year” each December, 

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    The Greatest Marketing Trends of 2018

    December 21, 2017

    A client recently asked us to reflect on the most noteworthy marketing trends from 2017; here's what we shared.

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    A client recently asked us to reflect on the most noteworthy marketing trends from 2017; here's what we shared.

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    Now it's Personal... Email.

    December 4, 2017

    “Exclude personal email addresses (ie: Gmail, Yahoo, iCloud, etc.).”

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    “Exclude personal email addresses (ie: Gmail, Yahoo, iCloud, etc.).”

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