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    Advantage After Hours at IMTS 2018

    September 19, 2018

    Advantage recently threw their first Advantage After Hours bash after a long day at IMTS 2018. Advantage staff, including CEO Bruce Cummings, enjoyed an intimate cocktail hour with manufacturing professionals and editors from Manufacturing.net. Cummings also announced the latest from Advantage's new Mobius Platform, which promises a massive ROI for marketers. Click below to see highlights from the event.

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    Advantage recently threw their first Advantage After Hours bash after a long day at IMTS 2018. Advantage staff, including CEO Bruce Cummings, enjoyed an intimate cocktail ...

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    Why Successful Marketers Use Predictive Analytics

    September 12, 2018

    For decades, marketing was essentially a crapshoot. Marketers would throw out a series of ad campaigns on TV, in publications, on billboards and buses, or wherever they thought their ideal audience would see it. And that’s the thing—a lot of marketing has been historically based on feelings that marketers have had. Which is risky as hell, and hasn’t always worked out for the team or agency responsible for the campaign.

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    For decades, marketing was essentially a crapshoot. Marketers would throw out a series of ad campaigns on TV, in publications, on billboards and buses, or ...

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    The Secrets to Making Bank with B2B Marketing

    August 30, 2018

    Why aren’t we making more money?

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    Why aren’t we making more money?

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    How Clean Data Makes a Difference

    August 21, 2018

    Data is at the heart of success in any field on the planet. Whether you’re a farmer or an astronaut, data can improve your day-to-day processes and directly affect the outcome of your efforts. But not just any data will do; success requires clean, credible, up-to-date information.

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    Data is at the heart of success in any field on the planet. Whether you’re a farmer or an astronaut, data can improve your day-to-day processes and directly ...

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    Why You Need Content Personalization

    August 16, 2018

    Personalization is already a part of your personal life, whether you’ve realized it or not. When you turn on your Smart TV and log into Netflix, Amazon, or Hulu, the first thing you see is a series of recommendations for you based on what you’ve previously watched. When you sign up for a podcast service, your account setup includes a series of questions about your interests. Half of the ads you see on social media are specifically targeted at you, based on actions you’ve taken, purchases you’ve made, and content you’ve consumed online.

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    Personalization is already a part of your personal life, whether you’ve realized it or not. When you turn on your Smart TV and log into Netflix, Amazon, ...

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    Advantage Business Marketing Unifies Science and Technology Brands to Offer Larger Audience Pool

    August 14, 2018

    Six Media Channels Merge as Part of End-to-End Go-to-Market Solution

    ROCKAWAY, N.J.Aug. 14, 2018 -- Advantage Business Marketing, a leader in data-driven content marketing for innovation and manufacturing professionals, announced the latest development in their digital transformation and commitment to bring more meaningful best practices to the market. Media channels under the Advantage brand are merging into five distinct business "pillars," covering the entire manufacturing cycle. Advantage clients will now have access to data-rich channels that reach audiences in every stage of the...

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    Six Media Channels Merge as Part of End-to-End Go-to-Market Solution ROCKAWAY, N.J., Aug. 14, ...

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    Three Keys to Measuring Marketing ROI

    August 6, 2018

    Is your leadership consistently concerned about your marketing spend, and regularly asking for metrics and information?

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    Is your leadership consistently concerned about your marketing spend, and regularly asking for metrics and information?

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    How Better Lead Scoring Builds Smarketing

    July 31, 2018

    “You can’t buy a beer with an MQL.”Matt Heinz, CEO Heinz MarketingMarketing Smarts Podcast, 2016

    Marketing and sales have existed for decades in their own separate silos. This has led to a massive gap in strategy, unmet expectations, and a general disconnect between the two. Marketing and sales are siblings; a family intervention is long overdue.

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    “You can’t buy a beer with an MQL.” Matt Heinz, CEO ...

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    How Agile Content is Revolutionizing Marketing

    July 17, 2018

    Agility is, in essence, easy speed and adaptability. Agile content marketing follows this method by creating a process of delivering content rather than just pushing a piece of content when it’s complete.

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    Agility is, in essence, easy speed and adaptability. Agile content marketing follows this method by creating a process of delivering content rather than just ...

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