Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert
ROCKAWAY, N.J., June 19, 2018 -- Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision.
Born from 100 years of media, Advantage is changing the face of traditional media publishing, offering a...
ROCKAWAY, NJ – April 24, 2018 - Now in its 52nd year, the Laboratory of the Year Awards, recognizing excellence in research laboratory design, planning and construction, today announced the 2018 Laboratory of the Year as CJ Blossom Park, Suwon, South Korea; submitted by CannonDesign. Also recognized as Laboratory of the Year Special Mention was the Aerospace and Engineering Sciences Building, Metropolitan State University of Denver; submitted by Anderson Mason Dale Architects.
Rockaway, NJ -- April 23, 2018 - Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering and
In the wake of Mark Zuckerberg’s terribly exciting trip to Washington last week, it seems that the general population has joined us marketers in the trenches of the upcoming General Data Protection Regulation (GDPR). Many members of the American general public were blissfully unaware of the complications, arguments, and complex issues surrounding the GDPR until the most well-known leader of social media platforms found himself in the private data hot seat.
According to Chief Marketer, webinars are about 30% effective at moving prospects through the sales funnel, compared to over 50% for written content. Does that mean that webinars don’t work as well for generating leads?
“These days, customers really don't enjoy feeling like they're being sold to.That’s why it’s crucial that your marketing—even when account-based—provides value,and doesn’t push products.” - Amanda Zantal-Wiener, Hubspot
According to the Global Language Monitor, a language analytics company known for releasing its official “word of the year” each December, 2017 was the year of “truth.” Coming in at a close second was the word “narrative.” Alongside these words, they analyze the top phrases of the year; 2017 was the year of “#metoo” and “fake news.”