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What happened to the big media buys?

June 21, 2018

Where have all the big orders gone?

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Where have all the big orders gone?

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National Media Publisher Pivots Business Model to Deliver Greater Customer Value

June 19, 2018

Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert

ROCKAWAY, N.J.June 19, 2018 -- Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision.  

Born from 100 years of media, Advantage is changing the face of traditional media publishing, offering a...

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Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful ...

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The Skinny on Case Studies

May 11, 2018

Google “marketing case study.” Go ahead, I’ll wait here for you.

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Google “marketing case study.” Go ahead, I’ll wait here for you.

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South Korean Lab Wins Advantage Business Marketing Global Laboratories Competition

April 24, 2018

ROCKAWAY, NJ – April 24, 2018 -  Now in its 52nd year, the Laboratory of the Year Awards, recognizing excellence in research laboratory design, planning and construction, today announced the 2018 Laboratory of the Year as CJ Blossom Park, Suwon, South Korea; submitted by CannonDesign.  Also recognized as Laboratory of the Year Special Mention was the Aerospace and Engineering Sciences Building, Metropolitan State University of Denver; submitted by Anderson Mason Dale Architects.

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ROCKAWAY, NJ – April 24, 2018 -  Now in its 52nd year, the Laboratory of the Year Awards, recognizing excellence in research ...

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National Content Publisher Lands New CEO to Accelerate Full-Service Digital Marketing Strategy

April 23, 2018

Customers to experience an integrated offering with more value and measurable results

Rockaway, NJ -- April 23, 2018 - Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering and 

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Customers to experience an integrated offering with more value and measurable results Rockaway, NJ -- April 23, ...

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Data Protection Officers, PII, and Consent -- Oh My!

April 16, 2018

In the wake of Mark Zuckerberg’s terribly exciting trip to Washington last week, it seems that the general population has joined us marketers in the trenches of the upcoming General Data Protection Regulation (GDPR). Many members of the American general public were blissfully unaware of the complications, arguments, and complex issues surrounding the GDPR until the most well-known leader of social media platforms found himself in the private data hot seat.

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In the wake of Mark Zuckerberg’s terribly exciting trip to Washington last week, it seems that the general population has joined us marketers in the trenches of the ...

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Are Your Webinar Leads Sales-Ready?

March 21, 2018

According to Chief Marketer, webinars are about 30% effective at moving prospects through the sales funnel, compared to over 50% for written content. Does that mean that webinars don’t work as well for generating leads?

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According to Chief Marketer, webinars are about 30% effective at moving prospects through the sales ...

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ABM: Uniting Sales and Marketing

February 22, 2018

“These days, customers really don't enjoy feeling like they're being sold to.That’s why it’s crucial that your marketing—even when account-based—provides value,and doesn’t push products.” - Amanda Zantal-Wiener, Hubspot 

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“These days, customers really don't enjoy feeling like they're being sold to. That’s why it’s crucial that your marketing—even when account-based—provides value, and doesn’t push ...

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Make 2018 the Year of Honesty in Marketing

January 16, 2018

According to the Global Language Monitor, a language analytics company known for releasing its official “word of the year” each December, 2017 was the year of “truth.” Coming in at a close second was the word “narrative.” Alongside these words, they analyze the top phrases of the year; 2017 was the year of “#metoo” and “fake news.”

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According to the Global Language Monitor, a language analytics company known for releasing its official “word of the year” each December, 

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