Marketing and sales have existed for decades in their own separate silos. This has led to a massive gap in strategy, unmet expectations, and a general disconnect between the two. Marketing and sales are siblings; a family intervention is long overdue.
Agility is, in essence, easy speed and adaptability. Agile content marketing follows this method by creating a process of delivering content rather than just pushing a piece of content when it’s complete.
Let’s stop talking about “driving” leads for a second and talk about meeting people.
If content is king, then demand generation is the new court culture. And it’s not just the latest fad; demand generation is the next advance in the marketing realm, and it’s not going anywhere anytime soon. Smart, decision-based marketing has outgrown the old funnel and kicked it to the curb. It’s time to usher in a new age of effective, data-based, human-centric marketing.
There are days when it feels like the only people who enjoy marketing are marketers.
Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert
ROCKAWAY, N.J., June 19, 2018 -- Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision.
Born from 100 years of media, Advantage is changing the face of traditional media publishing, offering a...