ROCKAWAY, N.J., Sept. 25, 2018 /PRNewswire/ -- Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced today the initial results from their pilot Mobius Platform campaign.
Industrial Distribution held its first-ever Big 50 Conference Awards & Luncheon on September 25, 2018 at the Hilton O’Hare in Chicago in cooperation with the National Association of Wholesaler-Distributors’ 2018 Large Company CEO/COO Roundtable.
While we may not be dealing in lists the way we used to, the fact is that audience matters more than ever in the demand generation game. No, we may not be talking about impressions or views as often as we once did, but that doesn’t mean we aren’t all still concerned with the breadth and depth of an audience list. The difference is that our parameters for those audiences is shifting from quantity to quality.
Advantage recently threw their first Advantage After Hours bash after a long day at IMTS 2018. Advantage staff, including CEO Bruce Cummings, enjoyed an intimate cocktail hour with manufacturing professionals and editors from Manufacturing.net. Cummings also announced the latest from Advantage's new Mobius Platform, which promises a massive ROI for marketers. Click below to see highlights from the event.
For decades, marketing was essentially a crapshoot. Marketers would throw out a series of ad campaigns on TV, in publications, on billboards and buses, or wherever they thought their ideal audience would see it. And that’s the thing—a lot of marketing has been historically based on feelings that marketers have had. Which is risky as hell, and hasn’t always worked out for the team or agency responsible for the campaign.
Data is at the heart of success in any field on the planet. Whether you’re a farmer or an astronaut, data can improve your day-to-day processes and directly affect the outcome of your efforts. But not just any data will do; success requires clean, credible, up-to-date information.
Personalization is already a part of your personal life, whether you’ve realized it or not. When you turn on your Smart TV and log into Netflix, Amazon, or Hulu, the first thing you see is a series of recommendations for you based on what you’ve previously watched. When you sign up for a podcast service, your account setup includes a series of questions about your interests. Half of the ads you see on social media are specifically targeted at you, based on actions you’ve taken, purchases you’ve made, and content you’ve consumed online.
ROCKAWAY, N.J., Aug. 14, 2018 -- Advantage Business Marketing, a leader in data-driven content marketing for innovation and manufacturing professionals, announced the latest development in their digital transformation and commitment to bring more meaningful best practices to the market. Media channels under the Advantage brand are merging into five distinct business "pillars," covering the entire manufacturing cycle. Advantage clients will now have access to data-rich channels that reach audiences in every stage of the...
Is your leadership consistently concerned about your marketing spend, and regularly asking for metrics and information?