Before a prospect becomes a lead, they typically interact with 3-12 pieces of content. And not every lead is going to interact with those same 3-12 pieces of content. That means that in order to acquire 10 leads, you might need anywhere from 20 to 120 pieces of content. Scaling that further, if you know that you typically convert 1 in 10 leads and you want 10 sales, you might truly need hundreds and hundreds of pieces of content.
We all constantly hear that data is everything in the marketing world. For most of us, this brings to mind thoughts of lead demographics/firmographics, analysis of conversion rates, and A/B testing. But there’s also a massive amount of internal data that many organizations are lacking. Any marketer who has ever found themselves trying to justify their actions knows that marketing success depends on being able to prove the value of marketing efforts.
Robotics and AI are some of the greatest developments of the modern age, but they’re also cause for concern for many people. And for good reason. We’ve been taught by the greatest authors and the basest fear-mongers that robots will someday overtake humanity.
New York, NY – October 2018 - R&D Magazine received its first-ever Folio Eddie Award tonight during the annual Folio awards gala at the Hilton Midtown in New York City.
Let’s be honest: in-person events are a complete shot in the dark, whether you’re the one throwing the event or you’re just an exhibitor or attendee. They tend to fit into one of two categories: absolutely amazing or amazingly atrocious. So how can one ensure that an event goes well? Let’s look at it from both angles and find out how to leave an event knowing that your time was well-spent.
ROCKAWAY, N.J., Sept. 25, 2018 /PRNewswire/ -- Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced today the initial results from their pilot Mobius Platform campaign.
Industrial Distribution held its first-ever Big 50 Conference Awards & Luncheon on September 25, 2018 at the Hilton O’Hare in Chicago in cooperation with the National Association of Wholesaler-Distributors’ 2018 Large Company CEO/COO Roundtable.
Last week, we attended the 2018 Inbound Conference and one of the central theme’s was the move from the traditional marketing funnel to the concept of a flywheel where the customer is at the center in a continual journey that never stops. We wrote an article last week about some of the tools and strategies to build out your client intelligence, and now the next step is actually putting this insight to work to truly engage and delight our customers.
While we may not be dealing in lists the way we used to, the fact is that audience matters more than ever in the demand generation game. No, we may not be talking about impressions or views as often as we once did, but that doesn’t mean we aren’t all still concerned with the breadth and depth of an audience list. The difference is that our parameters for those audiences is shifting from quantity to quality.