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Your License to Drive: Content Marketing & CRO

October 4, 2018

Let’s start from scratch here for anyone just tuning in. What on earth is CRO?

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Let’s start from scratch here for anyone just tuning in. What on earth is CRO?

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A Quick Guide to Event Success

October 4, 2018

Let’s be honest: in-person events are a complete shot in the dark, whether you’re the one throwing the event or you’re just an exhibitor or attendee. They tend to fit into one of two categories: absolutely amazing or amazingly atrocious. So how can one ensure that an event goes well? Let’s look at it from both angles and find out how to leave an event knowing that your time was well-spent.

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Let’s be honest: in-person events are a complete shot in the dark, whether you’re the one throwing the event or you’re just an exhibitor or attendee. They tend to fit into one of two categories: ...

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Marketing Group Launches Successful Pilot Program of Innovative New Solution

October 1, 2018

ROCKAWAY, N.J., Sept. 25, 2018 /PRNewswire/ -- Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced today the initial results from their pilot Mobius Platform campaign.

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ROCKAWAY, N.J., Sept. 25, 2018 /PRNewswire/ -- Advantage Business Marketing, the marketing ...

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ID Big 50 Conference Awards & Luncheon 2018

September 26, 2018

Industrial Distribution held its first-ever Big 50 Conference Awards & Luncheon on September 25, 2018 at the Hilton O’Hare in Chicago in cooperation with the National Association of Wholesaler-Distributors’ 2018 Large Company CEO/COO Roundtable

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Industrial Distribution held its first-ever Big 50 Conference Awards & Luncheon on September 25, 2018 at the Hilton O’Hare in Chicago in cooperation with ...

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Audience Matters

September 20, 2018

While we may not be dealing in lists the way we used to, the fact is that audience matters more than ever in the demand generation game. No, we may not be talking about impressions or views as often as we once did, but that doesn’t mean we aren’t all still concerned with the breadth and depth of an audience list. The difference is that our parameters for those audiences is shifting from quantity to quality.

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While we may not be dealing in lists the way we used to, the fact is that audience matters more than ever in the demand generation game. No, we may not be talking ...

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Advantage After Hours at IMTS 2018

September 19, 2018

Advantage recently threw their first Advantage After Hours bash after a long day at IMTS 2018. Advantage staff, including CEO Bruce Cummings, enjoyed an intimate cocktail hour with manufacturing professionals and editors from Manufacturing.net. Cummings also announced the latest from Advantage's new Mobius Platform, which promises a massive ROI for marketers. Click below to see highlights from the event.

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Advantage recently threw their first Advantage After Hours bash after a long day at IMTS 2018. Advantage staff, including CEO Bruce Cummings, enjoyed an intimate cocktail ...

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Why Successful Marketers Use Predictive Analytics

September 12, 2018

For decades, marketing was essentially a crapshoot. Marketers would throw out a series of ad campaigns on TV, in publications, on billboards and buses, or wherever they thought their ideal audience would see it. And that’s the thing—a lot of marketing has been historically based on feelings that marketers have had. Which is risky as hell, and hasn’t always worked out for the team or agency responsible for the campaign.

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For decades, marketing was essentially a crapshoot. Marketers would throw out a series of ad campaigns on TV, in publications, on billboards and buses, or ...

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The Secrets to Making Bank with B2B Marketing

August 30, 2018

Why aren’t we making more money?

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Why aren’t we making more money?

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How Clean Data Makes a Difference

August 21, 2018

Data is at the heart of success in any field on the planet. Whether you’re a farmer or an astronaut, data can improve your day-to-day processes and directly affect the outcome of your efforts. But not just any data will do; success requires clean, credible, up-to-date information.

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Data is at the heart of success in any field on the planet. Whether you’re a farmer or an astronaut, data can improve your day-to-day processes and directly ...

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Why You Need Content Personalization

August 16, 2018

Personalization is already a part of your personal life, whether you’ve realized it or not. When you turn on your Smart TV and log into Netflix, Amazon, or Hulu, the first thing you see is a series of recommendations for you based on what you’ve previously watched. When you sign up for a podcast service, your account setup includes a series of questions about your interests. Half of the ads you see on social media are specifically targeted at you, based on actions you’ve taken, purchases you’ve made, and content you’ve consumed online.

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Personalization is already a part of your personal life, whether you’ve realized it or not. When you turn on your Smart TV and log into Netflix, Amazon, ...

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