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    If you build it, they will come? Not necessarily...

    January 18, 2019

    If you create something wonderful, will it draw in consumers immediately? Not in today's society. In order to really bring your concept to market, you'll have to do a little more than just build the idea.

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    If you create something wonderful, will it draw in consumers immediately? Not in today's society. In order to really bring your concept to market, you'll have to do a little more than just build ...

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    The State of Print: A Brief Philosophy for 2019

    January 8, 2019

    Nearly a century and a half ago, Nietzsche said “God is dead.” But most philosophers will argue that he wasn’t celebrating this fact. Without a fundamental basis for morality, Nietzsche was very concerned that society would fall into despair. While atheism and nihilism would inevitably make some people’s lives much easier, he worried that it would also destroy the core values of human existence.

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    Nearly a century and a half ago, Nietzsche said “God is dead.” But most philosophers will argue that he wasn’t celebrating this fact. Without a fundamental basis ...

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    Not Adjusting Your MarTech? Get Ready for a Yard Sale...

    January 1, 2019

    Yard Sale – |ˈjɑrd ˌseɪl| – noun: When a skier or snowboarder eats it on the slopes and loses all of their gear. If a skier loses his skies, poles, hat, goggles, and anything else, shout "YARD SALE" from the ski lift above him.” - Urban Dictionary

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    Yard Sale – |ˈjɑrd ˌseɪl| – noun: “When a

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    Webinar: Driving Customer Understanding Through Content Intelligence

    December 28, 2018

    Advantage Business Marketing's partners at Idio have created a webinar that digs in deep to reveal the vast benefits behind buyer intent data. Discover how to boost your sales and educate your customers and prospects through content intelligence.

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    Advantage Business Marketing's partners at Idio have created a webinar that digs in deep to reveal the vast benefits behind buyer intent data. Discover how to boost your sales and educate your ...

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    The 25 Days of Content Marketing

    December 11, 2018

    Tis the season. Our season. The holidays are a marketer's bread and butter. This year we thought we'd celebrate by creating a post that's fun--and educational--just like the best toys we received as kids. Each day, we'll update this blog post with a new marketing tidbit. For the next 25 days, we're here to help you laugh, learn, and gear up for whatever 2019 has in store!

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    Tis the season. Our season. The holidays are a marketer's bread and butter. This year we thought we'd celebrate by creating a post that's fun--and ...

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    A Not-So-Crazy Idea to Close Your Next Sale

    December 10, 2018

     

    I hear this question a lot and have wondered it myself: what is the best way to validate your product or service?

    My answer? Host a dinner at a single table with a combination of legacy customers, new customers, and prospects. As the salesperson, all you will need to do is keep the conversation going and your products/services will sell themselves.

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      I hear this question a lot and have wondered it myself: what is the best way to validate your product or service? My answer? Host a dinner ...

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    Why Your Company Should Party During the Holidays

    December 7, 2018

    Corporate culture is everything today. Yes, we all want to make money and retire happy. But the business world has become less concrete, and the future for younger generations isn't always about a 401(k) and insurance. As millennials come of age and begin taking more serious positions, unique culture is becoming the new norm.

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    Corporate culture is everything today. Yes, we all want to make money and retire happy. But the business world has become less concrete, and the future for younger generations isn't always about ...

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    Pilot Episode of ABN Filmed

    November 30, 2018

    The very first episode of the Advantage Business Network (ABN) was filmed in the studio on today, November 30, 2018.

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    The very first episode of the Advantage Business Network (ABN) was filmed in the studio on today, November 30, 2018.

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    The Secrets of Intent Data

    November 27, 2018

    We all know from those fantastically irritating “accept our cookies” pop-ups that every site we visit these days online tracks our information. But what information, exactly, is being tracked? Sure, the forms with personal information are stored, but what else gets tracked?

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    We all know from those fantastically irritating “accept our cookies” pop-ups that every site we visit these days online tracks our information. But what ...

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    Creating Valuable, Measurable Content

    November 19, 2018

    Creating valuable content for your marketing strategy can be one of the most difficult aspects of modern marketing. From there, measuring the value of your content is the second half of the marketing battle. If you’re struggling with one or both, you are certainly not alone. According to the Content Marketing Institute, almost 47% of B2B marketers are not measuring the value of their content. That means that nearly half of content marketers have no idea how successful their content marketing truly is, and may not have a clear path to sustainable success.

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    Creating valuable content for your marketing strategy can be one of the most difficult aspects of modern marketing. From there, measuring the value of your ...

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