While we may not be dealing in lists the way we used to, the fact is that audience matters more than ever in the demand generation game. No, we may not be talking about impressions or views as often as we once did, but that doesn’t mean we aren’t all still concerned with the breadth and depth of an audience list. The difference is that our parameters for those audiences is shifting from quantity to quality.
For decades, marketing was essentially a crapshoot. Marketers would throw out a series of ad campaigns on TV, in publications, on billboards and buses, or wherever they thought their ideal audience would see it. And that’s the thing—a lot of marketing has been historically based on feelings that marketers have had. Which is risky as hell, and hasn’t always worked out for the team or agency responsible for the campaign.
Data is at the heart of success in any field on the planet. Whether you’re a farmer or an astronaut, data can improve your day-to-day processes and directly affect the outcome of your efforts. But not just any data will do; success requires clean, credible, up-to-date information.
Personalization is already a part of your personal life, whether you’ve realized it or not. When you turn on your Smart TV and log into Netflix, Amazon, or Hulu, the first thing you see is a series of recommendations for you based on what you’ve previously watched. When you sign up for a podcast service, your account setup includes a series of questions about your interests. Half of the ads you see on social media are specifically targeted at you, based on actions you’ve taken, purchases you’ve made, and content you’ve consumed online.
ROCKAWAY, N.J., Aug. 14, 2018 -- Advantage Business Marketing, a leader in data-driven content marketing for innovation and manufacturing professionals, announced the latest development in their digital transformation and commitment to bring more meaningful best practices to the market. Media channels under the Advantage brand are merging into five distinct business "pillars," covering the entire manufacturing cycle. Advantage clients will now have access to data-rich channels that reach audiences in every stage of the...
Is your leadership is consistently concerned about your marketing spend, and regularly asking for metrics and information?
Marketing and sales have existed for decades in their own separate silos. This has led to a massive gap in strategy, unmet expectations, and a general disconnect between the two. Marketing and sales are siblings; a family intervention is long overdue.
Agility is, in essence, easy speed and adaptability. Agile content marketing follows this method by creating a process of delivering content rather than just pushing a piece of content when it’s complete.
Let’s stop talking about “driving” leads for a second and talk about meeting people.