The digital age has brought about a huge evolution to the marketing game. The basic premise of attracting customers by putting your name and brand anywhere and everywhere no longer stands to attract business. In its place, is an intricate marketing dance between company and consumer that is much more akin to dating a significant other and attracting attention. This intricate courtship is filled with numerous touchpoints, coined micro-moments in the marketing world which are similar to the number and variety of interactions one has with a spouse at the beginning of your courtship.
There's no denying the buyer's journey has completely changed due to the evolution of technology. There's no better way to take note of this change than by assessing today's average consumer behaviors. Customers are no longer won over by a simple catchy jingle, but rather through intent-driven moments of decision-making and preference-shaping that occur throughout the entire buyer’s journey, called micro-moments. In today’s B2B and B2C marketing, micro-moments are acknowledged as the heart of the entire buying process, and therefore the main focus for many marketing teams. Micro-moments...
Digital marketing is now content marketing, and content is everywhere. From our newsfeeds to our inboxes, we're faced with a barrage of words on a daily basis. But certain elements of great content stand out from the rest, and we tend to read, enjoy, and remember those pieces of content the most.
Before the internet came on the scene, businesses were limited to traditional marketing methods. Nearly all businesses employed directed marketing efforts, like radio ads, TV commercials and mailer marketing to increase brand awareness and establish initial touchpoints with prospective customers. While these direct marketing efforts were standard for the time, they were effective in the sense that they created brand recognition but limited in the ability to bring customers in. In most cases, potential buyers were presented with multiple brands to choose from. The determining factor for...
If content is king, then demand generation is the new court culture. And it’s not just the latest fad; demand generation is the next advance in the marketing realm, and it’s not going anywhere anytime soon.
Advantage Business Marketing works with a number of partners to make the Mobius.bi Platform and other marketing services possible. From time to time, we like to tip our hat to the hard work that our partners have done, as it showcases the background behind Advantage's own powerhouse services. Today's post is a thumbs-up from Advantage to our partners at Idio on their case study with a Top 50 Asset Management Firm.
If you create something wonderful, will it draw in consumers immediately? Not in today's society. In order to really bring your concept to market, you'll have to do a little more than just build the idea.
Nearly a century and a half ago, Nietzsche said “God is dead.” But most philosophers will argue that he wasn’t celebrating this fact. Without a fundamental basis for morality, Nietzsche was very concerned that society would fall into despair. While atheism and nihilism would inevitably make some people’s lives much easier, he worried that it would also destroy the core values of human existence.
Yard Sale – |ˈjɑrd ˌseɪl| – noun: “When a skier or snowboarder eats it on the slopes and loses all of their gear. If a skier loses his skies, poles, hat, goggles, and anything else, shout "YARD SALE" from the ski lift above him.” - Urban Dictionary
Advantage Business Marketing's partners at Idio have created a webinar that digs in deep to reveal the vast benefits behind buyer intent data. Discover how to boost your sales and educate your customers and prospects through content intelligence.