Tis the season. Our season. The holidays are a marketer's bread and butter. This year we thought we'd celebrate by doing a fun (and educational!) holiday piece - just like the best toys we received as kids. Each day, we'll update this blog post with a new marketing tidbit. For the next 25 days, we're here to help you laugh, learn, and gear up for whatever 2019 has in store!
I hear this question a lot and have wondered it myself: what is the best way to validate your product or service?
My answer? Host a dinner at a single table with a combination of legacy customers, new customers, and prospects. As the salesperson, all you will need to do is keep the conversation going and your products/services will sell themselves.
Corporate culture is everything today. Yes, we all want to make money and retire happy. But the business world has become less concrete, and the future for younger generations isn't always about a 401(k) and insurance. As millennials come of age and begin taking more serious positions, unique culture is becoming the new norm.
We all know from those fantastically irritating “accept our cookies” pop-ups that every site we visit these days online tracks our information. But what information, exactly, is being tracked? Sure, the forms with personal information are stored, but what else gets tracked?
Creating valuable content for your marketing strategy can be one of the most difficult aspects of modern marketing. From there, measuring the value of your content is the second half of the marketing battle. If you’re struggling with one or both, you are certainly not alone. According to the Content Marketing Institute, almost 47% of B2B marketers are not measuring the value of their content. That means that nearly half of content marketers have no idea how successful their content marketing truly is, and may not have a clear path to sustainable success.
Before a prospect becomes a lead, they typically interact with 3-12 pieces of content. And not every lead is going to interact with those same 3-12 pieces of content. That means that in order to acquire 10 leads, you might need anywhere from 20 to 120 pieces of content. Scaling that further, if you know that you typically convert 1 in 10 leads and you want 10 sales, you might truly need hundreds and hundreds of pieces of content.
We all constantly hear that data is everything in the marketing world. For most of us, this brings to mind thoughts of lead demographics/firmographics, analysis of conversion rates, and A/B testing. But there’s also a massive amount of internal data that many organizations are lacking. Any marketer who has ever found themselves trying to justify their actions knows that marketing success depends on being able to prove the value of marketing efforts.
Robotics and AI are some of the greatest developments of the modern age, but they’re also cause for concern for many people. And for good reason. We’ve been taught by the greatest authors and the basest fear-mongers that robots will someday overtake humanity.
New York, NY – October 2018 - R&D Magazine received its first-ever Folio Eddie Award tonight during the annual Folio awards gala at the Hilton Midtown in New York City.