Tis the season. Our season. The holidays are a marketer's bread and butter. This year we thought we'd celebrate by creating a post that's fun--and educational--just like the best toys we received as kids. Each day, we'll update this blog post with a new marketing tidbit. For the next 25 days, we're here to help you laugh, learn, and gear up for whatever 2019 has in store!
The 25 Days of Content Marketing
25. The first email blast ever was sent in 1978 for DEC System 2020 to around 500 recipients. It definitely startled and angered quite a few recipients, but it generated $13 million worth of sales for DEC machines.
24. Content marketing is growing faster and faster, and soon all marketing will likely be content-based. In 2019, look for long-form content to become the biggest star on the tree.
23. Gartner says that by the year 2021, 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development.
21. 2019 is the year to focus down your content. Stop making content just to make content and begin to narrow down your audience and topics. Be sure to use key terms and tag them appropriately to corner your digital space in the market.
20. By 2021, over 80% of internet content consumption is projected to be video.
19. Not sure if Alexa or Google have told you, but voice search is taking over. In 2019, get ready to optimize your content for voice search - whether you're upping your keyword game or have the bandwidth to create an Alexa Skill for your industry.
18. Virtual Reality (VR) and Augmented Reality (AR) are about to explode. In 2019, using AR and VR will put you ahead of the competition. For example, having a VR simulation of your product available at a tradeshow will be the most immersive touchpoint available.
17. Content marketing services revenue from 2014 to 2019 is expected to nearly double, from $26.5B to $50B.
16. Lead nurturing is vital now for all marketers. In 2019, it's time to stop the one-off email promotions and learn how to truly create a lead journey for all prospects to lead them through the demand generation waterfall.
15. The average attention span has dropped from 12 seconds to 8 seconds since 2000.
14. This sweet chart may be from July 2017, but the trends have continued to rise in these areas. Focus your content here.
13. Don't be afraid to take a risk in 2019, but be sure to do your homework and consider all possible outcomes. Remember that the people have a voice, and be wary of misinterpretation. Here's a few good examples of major marketing fails in recent years.
12. As of December 2018, only 54% of B2B marketers are using content to “delight” and build loyalty with existing clients/customers. In 2019, remember that even in B2B it's important to be exciting and personal in your marketing efforts.
11. Speed is going to matter more in 2019. The Google Speed Update has been released and slow websites will be penalized in SEO results
10. When it comes to Facebook, usage is on the decline in people 55 and under. LinkedIn is still on the rise however, and Twitter is also projected to grow slightly in 2019.
9. When it comes to analytics, customer feedback is going to be key in the coming year. Feedback from surveys and engagement with your niche communities on a customer level will give you the data you truly need to take positive action. 80% of people report that customer experience is vital to a positive experience.
8. Reduce, reuse, recycle. Repurposing your content is a huge part of agile content creation and will help you keep ahead of your content marketing in 2019. Taking an eBook and breaking it into social ads, blog posts, articles, eblasts, and more will save you time and also help drive your point home.
7. Paid content distribution will mean more than ever as 2019 unfolds. Creating the content is the first big step, but organic reach alone will not compare to the revenue that paid channels can bring you. Don't be afraid to spend money to make money!
6. 2019 will be about proving value to internal and external stakeholders. Stop asking prospects and leadership to believe you - give them statistics, case studies, survey results, or customer feedback proving the worth of your effort and your product or service.
5. According to research by Statista, marketing automation still isn't the main focus for most B2B marketers. This is the year to jump to the front of the line and implement automation more fully.
4. ...and here's a few more areas where you can get a jumpstart on the competition in 2019:
3. Attribution is everything. Make sure that in 2019 you have a clearly designated prospect journey with data that actually helps you attribute success to specific actions, touchpoints, and more.
2. For a time, no one was sure where video was headed. As we wrap up 2018, it's clear that video is here to stay. Incorporating video into social, email, blogging, and any of your outgoing content will help you truly show off your organization's offerings (and also your human side).
1. All this being said, in 2019 it's important to still maintain a personal touch. Automation and data will create a foundation for increased revenue, but remembering to keep a few live touchpoints in your campaigns builds trust and loyalty. Robots can't replace the human experience - they're designed only to help make it easier.
And with that, we wish you all a very merry holiday season and best wishes as we head into a year full of success and joy.
(Sources: Hubspot, Time, Mashable, Marketo, Statista, CMI)